Tricia Parks, CEO and founder of Dallas, Tex.-based Parks Associates, says there are several reasons predictions go wrong. One cause is “environmental disruptions,” events no one can foresee, such as 9/11 and the mid-2000s recession; other times, predictions are simply unrealistic. Some forecasters, for example, predict much higher growth than is likely. - See more at: http://www.sptnews.ca/industry-news/time-and-targets#sthash.4ZZ7ToYI.dpuf
From the article "Time And Targets" by Linda Johnson.
Market research firm Parks Associates says that one-fifth of U.S. homes with broadband access now use an antenna to get live TV. “Digital antennas are experiencing a resurgence as consumers consider o...
Netflix and other streaming services have dealt with a variety of password-stealing schemes and other scams for years. Netflix announced earlier this year it was trying to crack down on password-shari...
PayPal is the number one mobile payment app in the U.S., according to research by Parks Associates and by quite a margin. NFC World reported that 12 percent of those polled prefer PayPal while retail-...
The addition of Roku gives Plex access to a considerable customer base with Roku being the leading streaming media player in United States. According to recent consumer research from Parks Associates,...
