%202016%20Logo.PNG)
Mass-market adoption requires value propositions that the majority of consumers care about — saving money, being more energy efficient, staying comfortable and adding convenience to their lives. There is still work to do on this front: Parks Associates’ home energy management data released in March 2016 show 70% of households with smart energy devices report saving money due to reduced energy consumption. That said, 83% of U.S. broadband households do not know the price they are paying for electricity. If devices can be optimized to save more energy and money while maintaining comfort, and that benefit is demonstrated and communicated to consumers, that tangible value will spur greater adoption.
From the article "Three Ways To Accelerate Smart Home IoT Adoption" by Amena Ali.
If you’ve bought a TV lately, there’s a good chance that it’s a smart TV with the ability to stream TV shows and movies, no extra devices needed. These days, 63 percent of all U.S. homes with internet...
Research group Parks Associates published a report in 2022 in collaboration with SmartThings that stated that 54% of US internet households think their electric bills are too high. Plus, 56% of them w...
“Apple has been enormously successful with its technology and brand power among consumers, so Apple’s entry into the healthcare industry is at least beneficial in raising consumer awareness of excitin...
Investors are still apparently eager for more as the company continues to pivot toward a services-based model from its current focus making boxes for streaming television—a focus that, so far, has bee...
