%202016%20Logo.PNG)
Mass-market adoption requires value propositions that the majority of consumers care about — saving money, being more energy efficient, staying comfortable and adding convenience to their lives. There is still work to do on this front: Parks Associates’ home energy management data released in March 2016 show 70% of households with smart energy devices report saving money due to reduced energy consumption. That said, 83% of U.S. broadband households do not know the price they are paying for electricity. If devices can be optimized to save more energy and money while maintaining comfort, and that benefit is demonstrated and communicated to consumers, that tangible value will spur greater adoption.
From the article "Three Ways To Accelerate Smart Home IoT Adoption" by Amena Ali.
U.S. Internet households now consume an average 43.5 hours of video per week across all viewing devices. That’s an increase of more than six hours in 2020, when the average was 37.2 hours, according t...
U.S. internet homes are now viewing 43.5 hours of video per week across all devices, up by more than 6 hours since 2020, according to a new study from Parks Associates. “Video-viewing households re...
Last month, Parks Associates found that Frndly had the highest customer loyalty among vMVPDs. From the article, "Frndly TV Adds Local Stations to Streaming Lineup in 6 Markets" by Jon Lafayette
According to a 2023 report by market research firm Parks Associates, consumer demand for connected lighting has been driven by concerns around energy usage and costs, as well as improved interoperabil...
