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Three Ways To Accelerate Smart Home IoT Adoption

November 04, 2016

Mass-market adoption requires value propositions that the majority of consumers care about — saving money, being more energy efficient, staying comfortable and adding convenience to their lives. There is still work to do on this front: Parks Associates’ home energy management data released in March 2016 show 70% of households with smart energy devices report saving money due to reduced energy consumption. That said, 83% of U.S. broadband households do not know the price they are paying for electricity. If devices can be optimized to save more energy and money while maintaining comfort, and that benefit is demonstrated and communicated to consumers, that tangible value will spur greater adoption.

From the article "Three Ways To Accelerate Smart Home IoT Adoption" by Amena Ali.

Previously In The News

Report: Connected Home Consumers Want Data Security Support

Several recent studies have shown that security and privacy are top of mind for consumers considering Internet of Things devices for their homes. Parks Associates back in October noted around 40 pe...

It looks a lot like Amazon wants to hide Alexa inside your web router

“It’s no surprise that the tech giants like Google, Amazon and Samsung have moved into this product category,” says Brad Russell, research director at consulting company Parks Associates. “Home networ...

Where’s the antenna support on streaming-TV boxes?

Antenna use is on the rise. According to Parks Associates, 15 percent of U.S. homes with broadband service used an antenna instead of traditional pay TV service in Q3 2016, up from around 10 percent a...

Smart home market still small in Europe, but with many players pushing it forward adoption will rise

Other barriers for increasing adoption are concerns about security and privacy. With more reports in mainstream media about smart home devices being hacked, the public awareness of this issue has incr...

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