Yahoo produces plenty of editorial content -- a strategy bolstered by Chief Executive Marissa Mayer [pictured above]. Sites like Yahoo Finance and Yahoo Sports drive significant traffic, while video from Yahoo talent, including Katie Couric, could complement Verizon's growing media reach.
Yahoo still commands a huge audience. Nearly 1 billion people visit a Yahoo website every month.
While content is a risky business, analysts believe it's a way to keep customers engaged.
"Verizon is looking to the future," said Brett Sappington, director of research of consulting firm Parks Associates. "It's about being able to create an audience, and increasingly that audience is going to mobile and moving away from traditional forms of media."
From the article "Three Reasons Why Verizon Would Be A Good Suitor For Yahoo" by Dan Heilman.
In January, Jennifer Kent, connected car analyst for Parks Associates, said we may also be nearing connectivity in cars that would support video streaming. She projected it would take three to five ye...
Usage of voice-activated assistants such as Amazon’s Alexa and Google Assistant remains relatively low. But it is growing at an impressive rate. In fourth quarter of last year, 12 percent of U.S. b...
Only about one-quarter are even familiar with what a VR headset is, according to a new report from Parks Associates called "Virtual Reality: The Evolving Ecosystem." A key problem may be with the qual...
Parks Associates has announced that the churn rate for OTT video services is 19% of US broadband households, indicating roughly one in five households have cancelled an OTT service in the past 12 mont...
