Yahoo produces plenty of editorial content -- a strategy bolstered by Chief Executive Marissa Mayer [pictured above]. Sites like Yahoo Finance and Yahoo Sports drive significant traffic, while video from Yahoo talent, including Katie Couric, could complement Verizon's growing media reach.
Yahoo still commands a huge audience. Nearly 1 billion people visit a Yahoo website every month.
While content is a risky business, analysts believe it's a way to keep customers engaged.
"Verizon is looking to the future," said Brett Sappington, director of research of consulting firm Parks Associates. "It's about being able to create an audience, and increasingly that audience is going to mobile and moving away from traditional forms of media."
From the article "Three Reasons Why Verizon Would Be A Good Suitor For Yahoo" by Tracey Lien.
“This alliance between Infineon and Amber is a next level example that the solid-state transformation of our electrical products and infrastructure is at hand,” says Elizabeth Parks, President of Park...
The company updated the infrastructure, upgrading its Apple TV device that brings internet video to the living room screen in the fall of 2017 to add support for cinematic 4K video and make it easier...
A recent survey by Parks Associates indicates that 17% of U.S. broadband households now own both an Internet-connected entertainment device and a smart home device. As voice interactions become more c...
Consumer adoption of connected TVs continues to skyrocket. Insights from Parks Associates suggest that more than 56% of American households own a “Smart TV.” This is while cable and satellite provider...
