Yahoo produces plenty of editorial content -- a strategy bolstered by Chief Executive Marissa Mayer [pictured above]. Sites like Yahoo Finance and Yahoo Sports drive significant traffic, while video from Yahoo talent, including Katie Couric, could complement Verizon's growing media reach.
Yahoo still commands a huge audience. Nearly 1 billion people visit a Yahoo website every month.
While content is a risky business, analysts believe it's a way to keep customers engaged.
"Verizon is looking to the future," said Brett Sappington, director of research of consulting firm Parks Associates. "It's about being able to create an audience, and increasingly that audience is going to mobile and moving away from traditional forms of media."
From the article "Three Reasons Why Verizon Would Be A Good Suitor For Yahoo" by Tracey Lien.
Research firm Parks Associates recently found that 79% of U.S. broadband households are concerned about data security or privacy issues, for instance. Meanwhile, the soaring use of the Zoom platform h...
A recent study by Parks Associates, a technology-based marketing and research company, finds that 44% of US broadband households own speakers, 37% own headphones bought separately from a phone or musi...
As for why dealers change their offerings, there are many possibilities. According to the Parks and SSI study, competitive forces are key. It could also be driven by the consumer, as more homeowners a...
A study from Parks Associates found that “one-third of smart device owners in U.S. broadband households have increased usage of their devices during the COVID-19 pandemic, including 46% of smart door...
