Three in ten US households unsubscribe from streaming platforms to save money
According to Parks Associates' "Video Services: Shifting Demand" report , 29% of internet-using households decided to unsubscribe from a streaming service to save money. The annual churn rate of streaming platforms is 47%, the study said.
“Consumers’ attention to price and content underscores the central role of value in consumer decision-making,” said Sarah Lee, research analyst at Parks Associates. “In the absence of high-quality content, subscriber loss becomes inevitable, making content diversity as much a cornerstone of profitable growth as price consideration.”
From the article, "Three in ten US households unsubscribe from streaming platforms to save money" from LaDepeche.fr
We've been saying for more than a year that Apple TV is due for a major makeover; compared to competitors such as Roku, Chromecast, and Amazon Fire TV, the streaming media player is clearly dated—the...
The new Apple TV will launch in late October at a starting price of $149. Apple TV has lagged rivals with similar devices. According to the research firm Parks Associates: Roku leads the US market...
Apple is coming from behind in the streaming media market. Nearly 20 percent of U.S. broadband households already own at least one media player that streams content from the Internet, according to res...
The last three years have sparked an explosion in both top-notch streaming video and the number of devices that deliver that video to your TV. Companies like Roku, Amazon and Google have introduced ne...
