Three in ten US households unsubscribe from streaming platforms to save money
According to Parks Associates' "Video Services: Shifting Demand" report , 29% of internet-using households decided to unsubscribe from a streaming service to save money. The annual churn rate of streaming platforms is 47%, the study said.
“Consumers’ attention to price and content underscores the central role of value in consumer decision-making,” said Sarah Lee, research analyst at Parks Associates. “In the absence of high-quality content, subscriber loss becomes inevitable, making content diversity as much a cornerstone of profitable growth as price consideration.”
From the article, "Three in ten US households unsubscribe from streaming platforms to save money" from LaDepeche.fr
To go a step further, Apple could embrace over-the-air antennas, whose usage is still on the rise as cable subscriptions sink. (According to Parks Associates, roughly 20 percent of U.S. homes with bro...
Parks Associates released findings in October estimating that 46 percent of U.S. Millennials with smartphones use voice recognition software, while a separate report from TiVO indicated 43 percent of...
US broadband households watch an average of 3.8 hours of internet video on TV screens each week, accounting for 20 percent of all video viewed on this device, according to research by Parks Associates...
By the end of 2020, there will be 17.2 million 5G consumer market subscriptions worldwide, concentrated in the US, Japan, South Korea, China, Australia, and major industrial nations in Western Europe,...
