Netflix has by far the most loyal subscribers of its competitors, according to new research by Parks Associates.
Analysts found that Netflix subscribers were much less likely to cancel than those of Hulu or Amazon Prime Video. Netflix has now captured 52% of US broadband households, and in the last year, only 9% of its subscriber base has canceled, Parks Associates found.
From the article "This Stat Shows How Much Netflix Crushes Hulu And Amazon Prime In Subscriber Loyalty" by Nathan McAlone.
“The number of connected CE categories and devices continues to expand as companies look to disrupt the market,” said Stuart Sikes, president, Parks Associates. “The key priorities for our research...
This move brings Amazon's video service into more direct competitor with services like Netflix and Hulu. But a little simple math shows that it actually isn't a great deal unless you plan on cancel...
Pay-TV operators are seeing a "slow erosion of the core business," analyst Brett Sappington at Parks Associates said. "After years of attempts to be more than just a 'dumb pipe,' pay-TV operators h...
"Over 70% of voice-recognition users are satisfied with the experience of using this solution on their smartphones, which is driving experimentation with this functionality on other platforms, includi...
