But it's not the only game in town. Amazon's Fire TV Stick is a very capable competitor, and it has been rapidly gaining ground. According to Parks Associates, Roku commanded 36% of U.S. market share in 2021; right next to it was Amazon with about the same share.
So why would a behemoth such as Amazon with virtually unlimited resources opt for collaboration with its competitor?
From the article, "This Roku News Is Not Getting the Attention It Deserves" by Kaustubh Deshmukh.
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People who use their smartphones to watch more than six hours of video per week are more likely to cut the cord during the next year than those who watch 2.5 hours, according to Parks Associates. The...
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The study was carried out by research specialists Parks Associates, which highlighted how with more of us using IoT devices and everyone having multiple online accounts, there are potentially rich pic...
