The market research firm Parks Associates estimates that as many as 16 million North American households will have smart-home security by 2021, compared with 10 million forecast for traditional security platforms. As security gets smarter, analysts also see a greater opportunity for Alarm.com to take share in small to medium-sized businesses, vacation homes and medical monitoring — and eventually in overseas markets.
From the article "This Company Wants To Secure Your Home With Phones And Drones" by Bill Peters.
One chief reason for the meteoric rise in DIY competition, of course, is market penetration — read: the historical lack thereof. According to the latest Parks Associates research, 75% of U.S. househol...
It takes a lot of time and money to acquire a customer, so once you have them, you better keep them. How can you do that if you only talk to them when they have a problem? Consumer engagement was a...
Why are integrators important to Amazon? Quigley calls custom integrators “the new architects” of the smart home. He cites data from Parks Associates that even though 60 percent of consumers say th...
A recent study by Parks Associates, a technology-based marketing and research company, finds that 44% of US broadband households own speakers, 37% own headphones bought separately from a phone or musi...
