Approximately 31 percent of U.S. broadband households have multiple OTT service subscriptions, which is nearly one-half of the 63 percent of U.S. broadband households subscribing to at least one OTT service, according to a research by New Parks Associates. The most popular service stack is Netflix and Amazon Video, with 12 percent of all U.S. broadband households having this combination. Netflix has yet to announce its plans for CES 2017, but the streaming giant could roll out an offline viewing mode, which has been a long-rumored addition.
From the article "Third Of US Broadband Households Have Multiple OTT Packs" by www.telecompaper.com
Last week, we ran a story about a recent Parks Associates study concerning the rising interests in smart video doorbell installations. Now, Parks Associates has released a new white paper – sponsor...
Revenue from sports streaming and cable subscriptions in the US is expected to increase from $13.1 billion last year to $22.6 billion by 2027, according to intelligence firm Parks Associates. From...
Over the last few years, monthly spending on streaming subscriptions has declined 25% from $90 in 2021 to $73 in 2023, according to data from Parks Associates. Increasingly, viewers are opting for ad-...
Elizabeth Parks, president and chief marketing officer at market research firm Parks Associates, says that consumers expect Uber-like experiences where technology is built in the experience and works....
