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December 28, 2016
Approximately 31 percent of U.S. broadband households have multiple OTT service subscriptions, which is nearly one-half of the 63 percent of U.S. broadband households subscribing to at least one OTT service, according to a research by New Parks Associates. The most popular service stack is Netflix and Amazon Video, with 12 percent of all U.S. broadband households having this combination. Netflix has yet to announce its plans for CES 2017, but the streaming giant could roll out an offline viewing mode, which has been a long-rumored addition.
From the article "Third Of US Broadband Households Have Multiple OTT Packs" by www.telecompaper.com
“Hypothetically a new combined entity will be a stronger competitor,” Parks Associates analyst and director of research Paul Erickson told TheWrap. “HBO Max on its own merits is already breaking into...
Overall, SVOD spending in U.S. broadband homes is up nearly 67% since 2012, according to research from Parks Associates. That firm said the average monthly spend on SVOD in U.S. homes was $6.19 in 201...
Almost half (40%) of smartphone owners already use voice recognition capabilities from Apple’s Siri, Google Now or Microsoft Cortana, according to a 10,000-person survey of broadband households conduc...
According to Brett Sappington, Parks Associates senior director of research, and Hub Entertainment Research president Peter Fondulas at the NCTC Winter Educational Conference, written by Mike Farrell,...
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