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December 28, 2016
Approximately 31 percent of U.S. broadband households have multiple OTT service subscriptions, which is nearly one-half of the 63 percent of U.S. broadband households subscribing to at least one OTT service, according to a research by New Parks Associates. The most popular service stack is Netflix and Amazon Video, with 12 percent of all U.S. broadband households having this combination. Netflix has yet to announce its plans for CES 2017, but the streaming giant could roll out an offline viewing mode, which has been a long-rumored addition.
From the article "Third Of US Broadband Households Have Multiple OTT Packs" by www.telecompaper.com
As more streaming services have become available, the demands on the existing Internet infrastructure have increased exponentially. In 2016, another 27 new subscription-based video streaming platforms...
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As streaming becomes more popular as a way to consume TV programming, Roku is increasing the number of homes in which its devices are used, according to a new report from Parks Associates. In the f...
Parks Associates attributes a chunk of that OTT churn to consumer experimentation. “These are not free trials but instances where consumers are spending real money to try out new OTT services. One-...
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