A recent report from Parks Associates, titled the Tech Ecosystem Dashboard, indicates that Roku is the most frequently used brand of streaming media players (SMP), with Amazon following closely behind. The report is based on a survey of 8,000 internet households, revealing that 43% of SMP owners use Roku most often, while 35% primarily use Amazon-branded SMPs for watching video content. Research Analyst Sarah Lee from Parks Associates noted that Roku and Amazon continue to dominate the SMP market, whereas competitors like Apple and Google have maintained their market shares without significant growth.
According to Sarah Lee, both smart TVs and streaming media players have become more affordable, providing consumers with cost-effective options and a consistent user experience within their respective ecosystems.
From the article, "Thinking About Buying a Roku? Study Says This Streaming Media Player is Most Popular" by Jessica Fritsch
By breaking into consumers’ smartphones, Alexa can now compete more directly with Apple’s Siri, Ok Google, Facebook M, and Microsoft’s Cortana. (Samsung is also reportedly developing its own voice ass...
Today, 40% of smartphone owners already use digital assistants, according to a recent survey conducted by Parks Associates. Not surprising, millennials are most likely to partake (46%), but -- as t...
In the history of TV—all 75 years of it—there has never been a time when so much content has been so readily available to watch. But with the average cable package now topping $103, according to Le...
New research shows 32 percent of free trials for streaming services end in a subscription. That’s good news for Hulu and YouTube as they launched skinny bundle streaming services in the last month,...
