A recent report from Parks Associates, titled the Tech Ecosystem Dashboard, indicates that Roku is the most frequently used brand of streaming media players (SMP), with Amazon following closely behind. The report is based on a survey of 8,000 internet households, revealing that 43% of SMP owners use Roku most often, while 35% primarily use Amazon-branded SMPs for watching video content. Research Analyst Sarah Lee from Parks Associates noted that Roku and Amazon continue to dominate the SMP market, whereas competitors like Apple and Google have maintained their market shares without significant growth.
According to Sarah Lee, both smart TVs and streaming media players have become more affordable, providing consumers with cost-effective options and a consistent user experience within their respective ecosystems.
From the article, "Thinking About Buying a Roku? Study Says This Streaming Media Player is Most Popular" by Jessica Fritsch
According to new research from Parks Associates, 7-9% of US households with internet own a smart garage door opener, but only a significantly smaller number of these households are using the smart cap...
Parks Associates director of research Brett Sappington said that he expects Apple to keep its user interface free of ads, given the brand’s emphasis on elegant design. But, he added, you shouldn’t...
As the clock counts down and closes out 2015, executives throughout the television and film industries will snuggle down in their beds thinking of the fast-paced year that has just passed. Just before...
Ahead of the show (the word barely covers what CES is – a city-wide exposition that takes up endless floors in high-rise hotels, not just exhibition halls), Parks Associates revealed television purcha...
