A recent report from Parks Associates, titled the Tech Ecosystem Dashboard, indicates that Roku is the most frequently used brand of streaming media players (SMP), with Amazon following closely behind. The report is based on a survey of 8,000 internet households, revealing that 43% of SMP owners use Roku most often, while 35% primarily use Amazon-branded SMPs for watching video content. Research Analyst Sarah Lee from Parks Associates noted that Roku and Amazon continue to dominate the SMP market, whereas competitors like Apple and Google have maintained their market shares without significant growth.
According to Sarah Lee, both smart TVs and streaming media players have become more affordable, providing consumers with cost-effective options and a consistent user experience within their respective ecosystems.
From the article, "Thinking About Buying a Roku? Study Says This Streaming Media Player is Most Popular" by Jessica Fritsch
Connected device apps are increasingly important in driving OTT engagement, now accounting for more than one quarter of total OTT video subscriptions, according to new market research conducted by Par...
Capitalizing on major sporting events also provides an opportunity for TV and cable broadcast networks to respond to competition from OTT video service providers. Given the huge viewing audiences, TV...
According to Parks Associates, a leading provider of market intelligence, 17 percent of consumers plan to buy a smart kitchen appliance in 2016. As smart appliance technology continues to evolve an...
Young adult Millennials have been the primary early adopters of new connected consumer electronics (CE) products and service, and that’s the case when it comes to virtual and augmented reality (AR/VR)...
