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January 05, 2017
Parks Associates released a white paper in December, “Top 10 Consumer IoT Trends in 2017,” which notes that U.S. broadband households have an average of more than eight connected computing, entertainment, and mobile devices, along with two connected home devices, such as networked cameras, smart lighting, or smart thermostats.
“Consumer interaction with the devices and services in their lives – at home, in the car, on the go – will continue to evolve in 2017 to be more personal and targeted,” Jennifer Kent, director, research quality and product development at Parks Associates, said in a statement. “Approximately 50% of U.S. broadband households plan to buy a smart home device in the next 12 months, and they will tie these devices to their mobile platforms, broadband connections, and other devices to create a singular but ever-expanding user experience.”
From the article "Things To Come This Year" by Jeff Dorsch.
Roku faces massive, deep-pocketed competitors — but so far the 700-employee company has more than held its own in the streaming-media device market. In the first quarter of 2017, Roku had 37% share of...
The irony is that YouTube TV may well get the growth it’s seeking sooner than anybody expects. Late last year a Parks Associates survey determined that the nascent YouTube Red was consumers’ seventh-f...
Google’s Chromecast streaming-TV device didn’t lose ground, but given that it’s only utilized as a streaming TV device by 17% of streaming video viewers — despite launching in 2013 with considerably l...
According to U.S. market research published by Parks Associates last summer, Amazon media player products narrowly out-shipped Apple TV (for a 22 vs 20 percent share of the market) in 2015, but that a...
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