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December 28, 2015
If you can believe two new research reports, things look sunny for the Apple Watch in the months ahead. New data from Parks Associates says that smart watch adoption has nearly doubled — from four percent of U.S. broadband households at the start of 2014 to seven percent now, with 10 percent planning to buy a smart watch by midyear 2016.
From the article "Things look rosy for the Apple Watch as wearable sales are predicted to boom" by the Dealerscope staff.
“Having smart home devices pre-installed in the home creates an immediate opportunity to demonstrate specific value propositions in safety, energy management and convenience,” stated Patrice Samuels,...
Month-to-month digital media analysts continue to follow “churn” issues — entertainment consumers who drop or add services. A 2018 Parks Associates report says about 18% of U.S. broadband households c...
Finding the right streaming formula is a key test for Fox, even if it’s still early days. Fox Nation currently has 200,000 to 300,000 subscribers, according to research firm Parks Associates. (Compare...
A survey of 5,000 adults by Parks Associates indicates roughly half, 52 percent, are willing to share tracking data in an app while 28 percent are unwilling. Twenty percent are willing but only with p...
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