Really serious hiding-under-a-rock just kills me. So when I read an account of the CableFax Innovation Summit that happened a few weeks ago, I had the same surprised reaction. At this meeting of senior-level staff and decision makers -- at least that’s what an account of the meeting by Parks Associates called them -- many of them were very confused about the budding stars of online video.
Reports Glenn Hower, a research analyst for Parks writing in its Parks Points newsletter: “Chief Digital Officer for EPIX Emil Rensing mentioned accompanying a colleague to VidCon, an annual convention featuring online video personalities created and organized by YouTube personality Hank Green. The colleague mentioned one of his children wanted Jenna Marbles' autograph, to which he added: "What the heck is a Jenna Marble?" While there were a few chuckles scattered around the room, confusion among the attendees was palpable. Many in the room were unfamiliar with Jenna Marbles and unaware of her contributions to the world of video.”
From the article "The YouTube Stars That 'Nobody' Knows" by P.J. Bednarski.
Good luck catching up with Fitbit in the wearable fitness tracker category. According to new research from Parks Associates, Fitbit commands nearly 40% of the digital fitness tracker market, fa...
Digital TV-video viewing continues to climb -- but it's still way behind traditional TV consumption. Parks Associates says U.S. broadband households spend on average 1.3 hours per week watching...
As this litte blurbette points out, broadband households spend about 1.3 hours per week watching video on a tablet and 1.6 hours watching on a smartphone, but that’s compared to “almost 20 hours pe...
But also, Parks Associates also reports this week that 46% of all broadband households also have a game console connected to the Internet and 28% use it as their primary connected device. And of th...
