Parks Associates have stated 28%, of US broadband households own a smart speaker and, what's more, that's fuelling a smart home boom.
"Many smart speaker owners already have smart home devices. For example, 38% of consumers who own a smart speaker with voice assistant also have a smart thermostat," said Elizabeth Parks, senior VP, Parks Associates. "Consumers are starting to explore the potential of voice to control their smart home products. Though previous research indicates that voice control of smart products is not a dominate use case, it is a steadily growing trend."
From the article "The week in smart home: Amazon is making homes smarter" by Paul Lamkin.
According to Parks Associates, 36% of over-the-top streaming subscribers, or 32 million households, are “service hoppers.” Other analysts call the behavior “subscription cycling.” These customers tend...
Tricia Parks, Chairman, Founder, and CEO of Parks Associates, was recently recognized by Women in CE as a 2014 Legacy Awards honoree. Other honorees include: Sandra Benedetto, director of product mana...
