Providing market intelligence for more than 35 years

What should executives keep in mind as they consider the expanding acceptance of and preference for virtual care delivery among consumers and payers? There are three big considerations that are outlined in Virtual Care Demand Could Test Care Providers’ Health IT Infrastructure In 2015, a piece by Harry Wang, the lead analyst for Parks Associates’ digital health research program, that appeared recently in Computerworld.

  1. The video revolution has its challenges – While traditional patient portals are probably fine, according to Mr. Wang, interactive communications services using video could be a potential area for trouble. The issues to consider include video player configurations and related software challenges, system capabilities and reliability for increased video traffic, and security.
  2. Real-time health information exchange is the expectation – Virtual care increases timely access to professionals, and consumers expect their medical records to keep up. Increasing use of telehealth will highlight the problems of interoperability (see Net Neutrality Is About More Than Streaming Movies and Interoperable Electronic Data Exchange Is Non-Existent Among Long-Term Care Provider Organizations). Consumers expect timely access to past health records, lab tests, and diagnostic imaging.
  3. Dealing with all that remote monitoring data – The most advanced of virtual care systems leverage consumer self-monitoring capabilities, and integrated them into virtual care sessions. It sounds quite simple, but how such data will be fed into electronic health records (EHR) without delay and then compared with similar historical data is no simple matter. And, it is critically important to both the consumer experience and realizing cost savings from e-health.

From the article "The Uphill Climb To Virtual Care" by Monica E. Oss.

Previously In The News

Parks: Over one-half of OTT households subscribe to multiple streaming services

Video subscribers’ appetite for OTT video continues to climb, with more households purchasing more than one service. New research from Parks Associates revealed that over 50% of U.S. OTT subscripti...

Smartwatches were finally worth our time this year

The growing popularity of smarter timepieces helps explain why smartwatches are co-opting features previously associated with fitness trackers and GPS sports watches, says Parks Associates analyst Kri...

Digital health care: Better than the doctor's office?

Oh, how times have changed. Over this past year of COVID-19 lockdowns, telehealth saw usage by US broadband households jump from 15% to 41% between the second quarter of 2019 and the same period in 20...

The probability of success for ESPN+

Parks Associates analyst Brett Sappington agreed that it will be compelling for some customers, particularly due to content that won’t be available elsewhere like MLS games and some of the college spo...