Basically, people will move toward the communications/entertainment device that is easiest to use and probably the least expensive. And fitting into both of those categories are services like Netflix, Amazon, Hulu and a few others.
They’re growing, which is more than you can say about other transactional ways to get video. Those have declined since 2012, according to Glenn Hower, a research analyst for Parks Associates.
From the article "The Unstoppable Streaming Video" by P.J. Bednarski.
Sixty percent of pay-TV subscribers, or nearly half of U.S. broadband households, are interested in streaming movies and TV shows from an online video service as part of their pay-TV subscriptions, ac...
“All of these companies when they’re launching these DTC services are weighing, what is the brand equity?” said Steve Nason, a research director at Parks Associates who specializes in entertainment co...
“The country is divided, almost in half,” said Steve Nason, research director at Parks Associates, a market-research firm. “There’s certainly a place for other perspectives.” From the article "Fox...
Netflix has been criticized for not having enough enduring franchises like Marvel and Star Wars. Having those would certainly aid its efforts to expand into merchandise licensing, which is one of Walt...
