That's the dilemma for the growing ranks of providers, now pegged by Parks Associates at around 200 in the U.S. alone. Just last week, AT&T said it will introduce a service with HBO and other fare from its recent Time Warner purchase, while Hollywood mogul Jeffrey Katzenberg revealed details of his upcoming offer for high-end, short-form video. They'll debut late next year—about when Walt Disney Co.'s new online channel launches.
From the article "The U.S. May be Near Saturation for Streaming Video Services"
While consolidation might seem obvious given the challenges in the market, it will likely take longer than most people think, Parks Associates analyst Eric Sorensen told IBD. That's because of a host...
With streaming service churn rate holding steady at 47 per cent globally according to Parks Associates, the argument for retention centers back on content availability and user experience. Viewers wil...
Findings from technology research firm Parks Associates’ report, ATSC 3.0: Impact and Opportunity for Video Services, reveal that 20 per cent of US Internet households own a television antenna and...
One in five U.S. internet households owns a TV antenna, and 12% that don’t plan to buy one in the next six months, according to Park Associates’ new ”ATSC 3.0: Impact and Opportunity for Video Service...
