Before we go any further, let’s look at the vastness of the IoT space for a moment. The global Internet of Things market will grow to $1.7 trillion in 2020 from $655.8 billion in 2014. According to Gartner, 8.4 billion connected 'things' will be in use in 2017, up 31% from the prior year. Total spending on endpoints and services are said to reach almost $2 trillion in 2017. The consumer segment is the largest user of connected things with 5.2 billion units in 2017, and represents 63% of the overall number of applications in use. A Parks Associates white paper puts an average of 5.4 smart devices in US households in 2017. And businesses are on pace to employ 3.1 billion connected things in 2017. When it comes to the nature of devices being spent on, consumers will indulge in automotive systems and home-based applications like smart TVs, digital set-top boxes, and appliances while businesses will use more smart electric meters and commercial security cameras.
From the article "The two, opposing IoT r/evolutions in play" by Sameer Soman.
TiVo’s operating system is already in use in Europe, but it faces stiff competition in the U.S. Data shared by Parks Associates in November shows that Amazon, Roku, and Samsung account for 65% of all...
In December, Parks Associates announced that its research project Home Services Dashboard has revealed that ARPU for traditional services bundled with home internet increased year-over-year in 3Q 2024...
“We couldn’t get it going, actually, at our house for some reason,” said Elizabeth Parks, president and chief marketing officer at market research firm Parks Associates. She was one of many viewers...
Whatever the business model is, it's working. Data from ComScore indicates that Roku controls an industry-leading 37% of the United States over-the-top (non-cable) connected-television advertising mar...
