In fact, since 2013, the percentage of broadband households in the nation using only antennas to watch linear TV has jumped from 9 percent to 15 percent, according to data released this month by Parks Associates.
"That's a significant increase and a steady trend upward," said Brett Sappington, who as senior director of research at Parks Associates tracks trends in TV viewing. "There is a bit of a renaissance for the antenna. For many years, the trend in the U.S. was in the rise of pay TV as a primary entertainment option for consumers. But, if you look worldwide, over-the-air broadcasts are by far the dominant way people watch TV channels."
From the article "The TV Antenna Rises Again" by Jennifer Van Grove.
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