Amazon also offers transactional (both purchase and rental) and subscription streaming through Amazon Prime Video, continuing to forge partnerships with cablers such as Cox, which added the service to Contour, and Comcast, which added it to the X1 platform. Amazon Prime also has been a supporting retailer of the digital library service Movies Anywhere since its 2017 launch. Keeping an eye on the hot ad-supported streaming trend, Amazon launched an AVOD service through its subsidiary IMDb.com in January. Meanwhile, Amazon Channels aggregates numerous other streaming services from top content suppliers.
Amazon Prime Video has been one of the biggest competitors to Netflix in streaming, coming in No. 2 in estimated domestic subscribers, according to Parks Associates estimates last fall.
From the article "The Top Retailers in Home Entertainment 2019: The Golden 12" by Thomas K. Arnold and Stephanie Prange.
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