It is worth cross-checking this data with another from the Parks Associates consultancy : annual revenue from subscription to OTT sports platforms (transmission of video and audio content over the Internet) reached 13.1 billion dollars in 2022 in the US alone and is expected to increase double to $22.6 billion by 2027.
From the article, "The technological goal of MLS to world football" by Eugenio Mallol.
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Parks Associates, a research firm that tracks the connected home, found in a recent survey that one-third of U.S. broadband households use a free, ad-based streaming service, up from 24% a year earlie...
