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February 12, 2024
Nearby is a chart shared in a recent Parks Associates release indicating the price/ value customer satisfaction rates for various technologies. The news release summarizes their findings as follows:
“The firm found that 66% of subscribers that get 5G or LTE FWA from MNOs consider their prices to be fair or good. This compares to 51% of fiber subscribers and 35% of cable subscribers. In addition, 62% of FWA subscribers feel that it is easy to contact customer service or technical support personnel.”
From the article, "The Sunday Brief: Fourth quarter earnings—out of favor" by Jim Patterson
The Fire TV Cube will be an interesting test for full-blown streaming boxes, which have fallen out of favor as most consumers opt for cheaper streaming dongles that can fit behind a television. Last y...
The effect on the companies’ bottom lines remains unclear, but a study by Parks Associates, a research group, found that sharing cost the streaming video industry $500 million in 2015. One reason t...
A study released this month by Parks Associates found only 18 percent of consumers would buy a smart thermostat at $250, but offering a $100 rebate more than doubled the pool of interested buyers....
With the purchase, Otter Media ranks as one of the most valuable media upstarts of the last decade, said Brett Sappington, senior director of research at Parks Associates, a firm that focuses on emerg...
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