Brett Sappington, an analyst with Parks Associates, a market research and consulting company, says that though annual cancellation rates among traditional cable and satellite distributors hover around 4%, surveys of consumers show that churn rates at streaming services tend to be significantly higher. Netflix, which has the lowest turnover rate of any streaming service, still loses about 7% of its existing subscribers each year, he says. It goes up from there. “The newest services are the ones that have the highest churn,” Sappington says.
From the article "The Streaming Video-on-Demand War Is Going to Get Bloody" by Felix Gillette and Gerry Smith.
Netflix and Amazon’s Prime Video, two of the streaming industry’s pioneers, boast the most loyal subscribers, according to a study by research firm Parks Associates. The evolving streaming landscap...
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In October, research firm Parks Associates said in the past month, 31% of U.S. households reported watching an ad-supported video on demand or a free ad-supported streaming service – a 13% increase fr...
