But now, you don’t have to back into asking people about streaming media. They get it. And they also get it. A just-out report from Barbara Kraus, director of research for Parks Associates, calculates that now 18% of households get video from a streaming media player like Roku, Apple TV or Amazon, and 8% from streaming sticks lie Google Chromecast, Amazon's Fire TV Stick, and Roku's HDMI Streaming Stick.
Parks Associates calculates that now 18% of households get video from a streaming media player like Roku, Apple TV or Amazon, and 8% from streaming sticks lie Google Chromecast, Amazon's Fire TV Stick, and Roku's HDMI Streaming Stick.
From the article "The Streamers Fight For Position" by P.J. Bednarski.
Like all streaming services, Disney+ saw strong growth during the pandemic but competitor Netflix reported losing subscribers last quarter. But Disney+ is cheaper than Netflix – an increasingly import...
Patrice Samuels, senior analyst at Parks Associates, a market research company specializing in emerging consumer technology products and services, said demand for traditional technology support, like...
Among US broadband households, Parks Associates finds that 72% subscribe to at least one over-the-top (OTT) video service, while 46% subscribe to two or more OTT services. Further, 25% subscribe tothr...
With the purchase, Otter Media ranks as one of the most valuable media upstarts of the last decade, said Brett Sappington, senior director of research at Parks Associates, a firm that focuses on emerg...