But now, you don’t have to back into asking people about streaming media. They get it. And they also get it. A just-out report from Barbara Kraus, director of research for Parks Associates, calculates that now 18% of households get video from a streaming media player like Roku, Apple TV or Amazon, and 8% from streaming sticks lie Google Chromecast, Amazon's Fire TV Stick, and Roku's HDMI Streaming Stick.
Parks Associates calculates that now 18% of households get video from a streaming media player like Roku, Apple TV or Amazon, and 8% from streaming sticks lie Google Chromecast, Amazon's Fire TV Stick, and Roku's HDMI Streaming Stick.
From the article "The Streamers Fight For Position" by P.J. Bednarski.
“They have a unique proposition, not just compared with Netflix but also with YouTube TV or Sling,” said Hunter Sappington, an analyst with Parks Associates, in an interview with Deadline. “They have...
But what makes Spain unique in Western Europe is that about half of households have broadband but not pay TV, one of the highest internet-only household rates in Europe, according to research firm Par...
Parks Associates revealed that 27% of U.S. car owners would connected cars to communicate with the Internet-connected devices in their home, such as smart garage door openers and door sensors. Park...
Unlike seven years ago, the move pushed Netflix’s stock to new heights. The key, for Netflix’s management, was learning to raise prices without spooking subscribers—by doing so in small and infrequent...
