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But now, you don’t have to back into asking people about streaming media. They get it. And they also get it. A just-out report from Barbara Kraus, director of research for Parks Associates, calculates that now 18% of households get video from a streaming media player like Roku, Apple TV or Amazon, and 8% from streaming sticks lie Google Chromecast, Amazon's Fire TV Stick, and Roku's HDMI Streaming Stick.
Parks Associates calculates that now 18% of households get video from a streaming media player like Roku, Apple TV or Amazon, and 8% from streaming sticks lie Google Chromecast, Amazon's Fire TV Stick, and Roku's HDMI Streaming Stick.
From the article "The Streamers Fight For Position" by P.J. Bednarski.
Smart locks and smart lights you control from your phone promise to make your life easier — and that's why most people buy them: to simplify their daily tasks. Nearly half of all consumers who purchas...
First IoT Purchase? Security Cameras. Internet-connected security cameras are likely the first smart home purchase consumers make. So says a report from Parks Associates which notes that 9 percent of...
Among bilingual Spanish-language households with broadband internet, 89 percent subscribe to a pay-TV service, according to a new report from Parks Associates. That compares to 84 percent of all U.S....
New consumer research from Parks Associates shows that 53 percent of US broadband households subscribe to both a pay-TV service and at least one OTT video service. According to the ‘OTT Video & TV...
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