Viewers were willing to open their wallets in 2017 and create their own custom streaming solutions. The promise of SVOD services was that people could save money by cutting the cable cord and signing up for the few targeted plans that offer what they enjoy. But it didn’t feel like anyone was saving money in 2017. At the end of the year, Brett Sappington, senior director of research for Parks Associates, reported that 69 percent of U.S. households with broadband subscribed to at least one over-the-top (OTT) service, and the number of homes with three or more services was increasing. Netflix, Amazon Video, and Hulu were the most popular options, according to Parks. Meanwhile, the measurement specialists at Nielsen reported that 12 percent of total viewing time is going to streaming services, and 48 percent of that chunk is spent with Netflix. Speaking at an Advertising Research Foundation conference in October, Nielsen senior vice president of product leadership Brian Fuhrer agreed about the top three services, noting that Netflix is in 59 percent of U.S. homes with an SVOD subscription, Amazon is in 31 percent, and Hulu in 13 percent.
From the article "The State of Media and Entertainment 2018" by Troy Dreier.
Even if Google can get past those branding issues, success is far from guaranteed. Leichtman Research Group reported in June that 80% of U.S. households have at least one connected TV device already,...
More than 300 streaming services are available in the United States, according to Parks Associates, a consulting firm. From the article, "Forget Twitter. This Musk Is Into ‘Toe Curling Yumminess.’"...
There have been some public reports that credential sharing has increased dramatically in recent months. A OnePoll study commissioned by Tubi reported that as of March, 42% of adults were sharing acco...
However, while work on that puzzle continues and multiple companies look for a way to get streaming subscribers to stay in one place, customer churn is still high. Or, as Parks Associates describes it...
