Viewers were willing to open their wallets in 2017 and create their own custom streaming solutions. The promise of SVOD services was that people could save money by cutting the cable cord and signing up for the few targeted plans that offer what they enjoy. But it didn’t feel like anyone was saving money in 2017. At the end of the year, Brett Sappington, senior director of research for Parks Associates, reported that 69 percent of U.S. households with broadband subscribed to at least one over-the-top (OTT) service, and the number of homes with three or more services was increasing. Netflix, Amazon Video, and Hulu were the most popular options, according to Parks. Meanwhile, the measurement specialists at Nielsen reported that 12 percent of total viewing time is going to streaming services, and 48 percent of that chunk is spent with Netflix. Speaking at an Advertising Research Foundation conference in October, Nielsen senior vice president of product leadership Brian Fuhrer agreed about the top three services, noting that Netflix is in 59 percent of U.S. homes with an SVOD subscription, Amazon is in 31 percent, and Hulu in 13 percent.
From the article "The State of Media and Entertainment 2018" by Troy Dreier.
Advanced voice control technology is a growing good bet, especially when it comes to consumers on the younger end of the demographic spectrum. Millennials show particular comfort with voice control of...
By the end of 2020, there will be 17.2 million 5G consumer market subscriptions worldwide, concentrated in the US, Japan, South Korea, China, Australia, and major industrial nations in Western Europe,...
“It’s no surprise that the tech giants like Google, Amazon and Samsung have moved into this product category,” says Brad Russell, research director at consulting company Parks Associates. “Home networ...
There are many glowing predictions regarding the smart home, and the wider IoT industry, but a Gartner report predicted only last year that 21 billion IoT endpoints will be in use by 2020, which will...
