Viewers were willing to open their wallets in 2017 and create their own custom streaming solutions. The promise of SVOD services was that people could save money by cutting the cable cord and signing up for the few targeted plans that offer what they enjoy. But it didn’t feel like anyone was saving money in 2017. At the end of the year, Brett Sappington, senior director of research for Parks Associates, reported that 69 percent of U.S. households with broadband subscribed to at least one over-the-top (OTT) service, and the number of homes with three or more services was increasing. Netflix, Amazon Video, and Hulu were the most popular options, according to Parks. Meanwhile, the measurement specialists at Nielsen reported that 12 percent of total viewing time is going to streaming services, and 48 percent of that chunk is spent with Netflix. Speaking at an Advertising Research Foundation conference in October, Nielsen senior vice president of product leadership Brian Fuhrer agreed about the top three services, noting that Netflix is in 59 percent of U.S. homes with an SVOD subscription, Amazon is in 31 percent, and Hulu in 13 percent.
From the article "The State of Media and Entertainment 2018" by Troy Dreier.
According to a report published by Park Associates, Apple enjoyed the major chunk; however Samsung does not lag behind, with a 31 percent market share. “Apple remains the dominant smartphone manufa...
The Top OTT Video Services, as ranked by Parks Associates: Netflix, Amazon, Hulu, MLB.TV, WWE Network, HBO Now, Crunchyroll, NFL Game Pass, TheBlaze, Sling TV. From the article "Infographic: WWE To...
Parks Associates has released its updated top 10 list for subscription over-the-top (OTT) video services, based on number of subscribers. Netflix retained its top position while services like Sling TV...
Apple was the dominant local manufacturer by a comfortable gap between October and December, and now Parks Associates confirm the familiar status quo for the whole of last year. Namely, the research f...
