According to a recent study by Parks Associates, sports networks like MLB TV and WWE Network ranked number four and number five behind the three big OTT providers (Netflix, Amazon and Hulu) in terms of subscribers. Beating them is a huge challenge. Hulu’s recent announcement to stream live TV in 2017 is an even bigger move for the service and if executed properly the rest of OTT services that don’t offer live content will need to follow. However, this move does underscore there is value to be added in live viewing. Live streaming has come a long way in the past few years, broadcasters even managed to get the past year’s Super Bowl game to millions of online and mobile viewers. But, providers are still looking to solve program delays in streaming delivery, a challenge that Hulu will have to overcome in order to be successful. These delays can last anywhere from 30 seconds to as long as two minutes with viewers hearing about a play on Twitter before it’s streamed on their laptop or smartphone. In fact, according to a study conducted by IneoQuest and Research Now, two-thirds of respondents rated their frustration with buffering video a seven out of 10 and two out of five would wait less than 10 seconds before presumably giving up and switching to broadcast. In order for sports networks to truly surpass the big OTT providers, they must first solve this issue.
From the article "The Sports Broadcast Revolution Will Be Tweeted" by Neil Maycock.
According to a May report from the consultancy Parks Associates, 27 percent of U.S. homes with a broadband internet connection owned at least one smart speaker, yet about 45 percent of their owners “s...
Over the past few years, consumers have migrated to a new set of devices for video consumption. The proliferation of quality mobile broadband such as LTE, coupled with improved device capabilities, ha...
Initially launching in the Washington, D.C. metropolitan area, Online Owls plans to expand its service nationwide in 2016. In the greater D.C. metro area, an estimated 1.4 to 2 million people use broa...
EnergySage announced today that John Gingrich, senior vice president of strategic partnerships, will present at the Parks Associates 2016 Smart Energy Summit: Engaging the Consumer, taking place Febru...
