According to a recent study by Parks Associates, sports networks like MLB TV and WWE Network ranked number four and number five behind the three big OTT providers (Netflix, Amazon and Hulu) in terms of subscribers. Beating them is a huge challenge. Hulu’s recent announcement to stream live TV in 2017 is an even bigger move for the service and if executed properly the rest of OTT services that don’t offer live content will need to follow. However, this move does underscore there is value to be added in live viewing. Live streaming has come a long way in the past few years, broadcasters even managed to get the past year’s Super Bowl game to millions of online and mobile viewers. But, providers are still looking to solve program delays in streaming delivery, a challenge that Hulu will have to overcome in order to be successful. These delays can last anywhere from 30 seconds to as long as two minutes with viewers hearing about a play on Twitter before it’s streamed on their laptop or smartphone. In fact, according to a study conducted by IneoQuest and Research Now, two-thirds of respondents rated their frustration with buffering video a seven out of 10 and two out of five would wait less than 10 seconds before presumably giving up and switching to broadcast. In order for sports networks to truly surpass the big OTT providers, they must first solve this issue.
From the article "The Sports Broadcast Revolution Will Be Tweeted" by Neil Maycock.
Viewers vote on the actions of the protagonist -- leading to one of seven endings -- using a smartphone app while the movie keeps rolling seamlessly for between 70 and 90 minutes. "This type of con...
First IoT Purchase? Security Cameras. Internet-connected security cameras are likely the first smart home purchase consumers make. So says a report from Parks Associates which notes that 9 percent of...
In order for a virtual helpmate to run your life, it needs to engage with the providers of all the services you rely on, from your calendar app to your Uber ride. Those providers must either partner w...
Synamedia’s new AI isn’t just for small-time fee avoiders. Additional research from Parks Associates found that by 2021, credentials sharing will account for $9.9 billion of losses in pay-TV revenu...
