In the next five years, Business Insider estimates that brands are going to spend around $5 trillion on the Internet of Things. For a third year in a row, the subject has dominated CES, the global consumer technology trade show. And the leading digital living research company, Parks Associates, predicts that there will be almost 55 million smart home devices in our homes by 2020.
From the article "The Sound Of The Internet Of Things (And Why It Matters For Brands)" by Roscoe Williamson.
Last year, research firm Parks Associates said that Amazon, Apple, Google and Roku accounted 86 percent of streaming devices sold in 2014. Moreover, the firm estimates that 86 million streaming media...
The consumer demand for mobile streaming isn’t lacking either. Among U.S. households, more than half want their next car to offer Wi-Fi, according to Jennifer Kent, connected car analyst for Parks Ass...
In related news, Parks Associates recently reported that the rate of cancellations for internet (a.k.a. OTT) video services among U.S. broadband households has held steady over the past three years at...
Parks Associates has hosted the final day of the company’s 20th annual CONNECTIONS conference in San Francisco with panel discussions moderated by the firm’s analysts and featuring executives from com...
