Family caregivers and older adults face numerous challenges in managing health and daily activities. Technology offers promising solutions to ease their burdens and Parks Associates’ ongoing research of the consumer tech markets highlights these opportunities.
Parks Associates’ research shows that family caregivers value devices with features such as fall detection, alerts in case of fire/smoke/gas, voice calling solutions, and alerts if stoves and burners are left on have universal appeal regardless of where the senior is living.
From the article, "The Smart Money: Technology for Independent Living" By Elizabeth Parks
A study from earlier this year found pirating websites and password sharing could cost providers around $113 billion in the next five years alone. Conducted by Parks Associates, the research found tha...
Branded smart TV efforts came as both Roku and Vizio executives suggested this year that the era of the streaming dongle is dead and earlier data from Parks Associates’ found sales of connected TV med...
In a November column Parks Associates’ Eric Sorensen, director of Streaming Video Tracker, zeroed in on the growth of ad-supported streaming and evolution of formats. “Innovative ad formats, such a...
Elizabeth Parks, president of Parks Associates was quoted in USA Today this week as saying: “It’s a challenging time for service providers to make the money work. It makes sense that there will be a l...
