Parks Associates' recent custom research with SKBM reveals the impact of new tech in multifamily housing.
The impact of these solutions can vary widely, depending on the age of the building and the potential threat posed by water leaks. Parks Associates’ recent custom research with SKBM reveals that they reported the highest returns for water leak detectors in portfolios including older properties – built before 2000 – and high-rise buildings.
From the article, "The Smart Money: MDU Technology Overview" by Kristen Hanich
“Despite the recent industry excitement around VR, overall consumer awareness of this technology is low< " according to Brett Sappington of Parks Associates. “Virtual reality has the potential to h...
23% of Millennial heads of household are OTT-only households, higher than the national average of 15% among all US broadband households, according to Parks Associates. The firm’s analysts also note...
Parks Associates new report Tracking Eyeballs: Video Analytics and Measurement warns that consumers might increasingly use ad-blocking solutions while streaming video if the digital advertising method...
One of the challenges in selling faster broadband services is consumers don’t necessarily know what “faster” really means. Historically, most consumers have little idea what broadband speed they have...
