Parks Associates hosted the 18th annual CONNECTIONS Summit at CES, bringing industry leaders from the connected home together to share insights and updates on the state of the smart home and security market.
Parks Associates highlighted several key insights into consumer technology – including that for the first time, smartphone ownership (90%) has surpassed TV ownership (88%) in households. Smartphones, along with other connected devices like wireless earbuds, tablets, and smart TVs, are now ubiquitous and essential for various daily activities, including entertainment, work, and personal communication.
In addition, Parks Associates research shows that 92% of U.S. households now have internet service and that connectivity is a critical part of consumers’ lives. Among all internet households, 66% own a smart TV, 42% have at least one smart home device, 31% have a security system, and 89% watch streaming video services.
According to Parks Associates data, more smart home buyers now self-identify as mainstream technology users. In addition, nearly 30% of U.S. internet households now have three or more smart home devices.
The presence of numerous Chinese brands in the home video surveillance space reflected the global nature of the smart home market, according to Parks Associates.
Parks Associates will address the role of smart home devices with utilities at its 15th annual Smart Energy Summit, co-located with DISTRIBUTECH, on Feb. 27-28 in Orlando.
Parks Associates research shows that the average household now has 17 connected devices.
As of Q3 2023, Parks Associates research shows that 66% of U.S. internet households own a smart TV, with Samsung’s Tizen OS leading at 35%. Leaders in this category – like Samsung – control the hardware, software, and user data, offering a comprehensive user experience. Samsung’s role extends beyond smart TVs to the connected home and smart appliance markets, particularly through Samsung SmartThings.
From the article, "The Smart Money: 7 Smart Home and Security Trends from CES" by Elizabeth Parks
Roku has kept its eye on simplicity ever since that first player while also making products that often are far more affordable than those of its competition. “People underappreciate how important pric...
Despite all the convenience features of modern smartwatches, for users it’s still all about fitness, according to recently released data from Parks Associates. The research firm says that tracking...
Today, Roku and Amazon dominate U.S. connected device market share, where the two companies are tied with an approximate 36% share, per the most recent Parks Associates data (via CNBC). Apple TV and C...
That's not just conjecture. A report by Parks Associates stated that almost half of smart TV owners also used a streaming media player, and that they used their media player much more frequently than...
