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October 12, 2023
According to a 2022 study by Parks Associates, 43% of multi-dwelling units are home to at least one smart home device. “The most significant benefit of installing smart home devices in MDUs is rental rate increases. Other benefits include reduced complaints from current residents and a boost in attracting new ones, along with many others,” it says.
The study goes on to predict a growing use of smart devices in the future, stating “more than 80% of property managers intend to install internet-connected devices in the next 12 months.”
From the article, "The Smart Lock’s Role in PropTech" by Erik Glassen
The addition of multiroom functionality for the HomePod advances Apple's strategy for the product, said Dina Abdelrazik, research analyst at Parks Associates. "Its market entry approach was to intr...
"Parks Associates consumer survey data finds that between 2014 and 2018, the average amount paid by U.S. broadband households on their most recently purchased smartphone doubled from a mean of $258 to...
Another reason e-sports has strong growth potential is that, unlike many other sports, whose fans may only be spectators, e-sports attracts video gamers, many of whom could become e-sports competitors...
However, access for consumers likely is years away, according to Brett L. Sappington, senior director of research at Parks Associates, a market research and consulting company in Addison, Texas. "T...
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