Brett Sappington is a senior director of research at Parks Associates. He leads the firm’s services research team, which publishes industry insights on access and entertainment services, digital media, OTT, cloud media, video gaming, and technical support services.
Barbara Kraus is a director of research at Parks Associates, where she studies the connected consumer electronics market. Barbara’s expertise is in delivering and monetizing consumer insights through the provision of compelling product and service technologies and experiences.
From the article "The Smart Home Is Listening — And Talking" by Brett Sappington.
According to sleep research from Parks Associates, nearly 29 million U.S. broadband households currently own a product that helps them track their sleep quality, representing less than half of the nea...
Smart locks contribute enhanced convenience as well as increased security, two of the principal driving factors in any smart device sales. In fact, a recent Parks Associates study found that 45% of sm...
Parks Associates estimates that 30% (36 million households) of U.S. broadband households live in MDUs, 66% (79.5 million households) live in single-family homes and 4% (4.8 million households) report...
The rising occurrence of high-profile security hacks and privacy breaches, as well as being personally victimized, are contributing to ever-increasing consumer anxiety about smart home devices and pla...
