Brett Sappington is a senior director of research at Parks Associates. He leads the firm’s services research team, which publishes industry insights on access and entertainment services, digital media, OTT, cloud media, video gaming, and technical support services.
Barbara Kraus is a director of research at Parks Associates, where she studies the connected consumer electronics market. Barbara’s expertise is in delivering and monetizing consumer insights through the provision of compelling product and service technologies and experiences.
From the article "The Smart Home Is Listening — And Talking" by Brett Sappington.
Retailers and banks have their own mobile payment options. At least one research report from Parks Associates said that shoppers prefer mobile payment apps from retailers, and eMarketer noted that the...
Parks Associates revealed that 27% of U.S. car owners would connected cars to communicate with the Internet-connected devices in their home, such as smart garage door openers and door sensors. Park...
Another study from Parks Associates said almost 75% of consumers who plan to buy a smart home device said it was essential that it connect seamlessly to other products in their home electronics networ...
Herscovici grins as he throws out that shock line, "but we certainly understand the frustration people feel when other product-support operators pass the buck, claim, 'It's not our problem.' The buck...
