Brett Sappington is a senior director of research at Parks Associates. He leads the firm’s services research team, which publishes industry insights on access and entertainment services, digital media, OTT, cloud media, video gaming, and technical support services.
Barbara Kraus is a director of research at Parks Associates, where she studies the connected consumer electronics market. Barbara’s expertise is in delivering and monetizing consumer insights through the provision of compelling product and service technologies and experiences.
From the article "The Smart Home Is Listening — And Talking" by Brett Sappington.
Voice’s resurgence seems counter-intuitive. The technology first boomed in the 1990s with voice prompters in customer call centers – not always a satisfying experience as the prompters many times rout...
A new report from Parks Associates says that 32% of people who own smart tags say they use the device to track another person’s location without that person even knowing they’re being tracked. “The...
New research by streaming tracker Parks Associates predicts the amount of revenue lost to piracy and password sharing will increase 38% to $12.5 billion over the next five years. While it is seldom...
What does all of this mean for your business, customer support agents, and your clients? The innovation that is happening with visual and augmented support is still just beginning, but when you look a...
