Awareness and adoption of smart home products by everyday consumers has finally reached mass-market acceptance. According to Parks Associates, 48 percent of U.S. households with broadband intend to buy at least one smart home device this year, up by a whopping 66 percent over 2017. Brick-and-mortar retailers will play an important and profitable new role in this exploding sector. A solid omnichannel game plan has major advantages toward the smart home customer experience that can't be matched by pure e-commerce.
From the article "The Smart Home Calls for Smart Retailing."
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According to a recent report from research firm Parks Associates, services that stream television channels via the internet — known as virtual multichannel video programming distributors (vMVPDs) — ha...
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“Innovations such as voice have resonated with consumers, quickly creating new opportunities for companies to leverage voice as a user interface within the consumer IoT,” said Elizabeth Parks, SVP, Pa...
