In keeping with analysis from Parks Associates, 54% of U.S. web households report experiencing an information privateness or safety challenge over the past 12 months, a rise of 50% since 2018.
From the article, "The Sensible Dwelling Cybersecurity Tales That Mattered This Year" by Bourbiza Mohamed
Smart home devices are basically everywhere now, but some people are still holding out on inviting internet-connected appliances into their home. So what would finally get them to adopt the Internet o...
Cord-cutter consumer research from Parks Associates shows the percentage of US broadband households that use only antennas to receive TV has steadily increased since 2013 to reach 15 per cent. The fir...
According to market research firm Parks Associates’ OTT Video Market Tracker service, the churn rate for OTT video services is 19 per cent of US broadband households, indicating roughly one in five ho...
Research from Parks Associates finds smart speakers inspire strong brand loyalty among owners – 97 per cent of smart speaker households own only one brand in this device category. The research reve...
