It’s been two and a half years since Apple refreshed its set-top box, first released in 2007. In that time, Apple TV has languished while Roku continued expanding its content library and new players entered this space.
In fact, recent market share data from Parks Associates shows Google’s $35 streaming dongle, Chromecast (at 20%), is now second to Roku (29%), and ahead of Apple TV (17%) in the US. Not bad for something that only started shipping last summer.
New streaming devices, including Amazon’s Fire TV, also are starting to eating away at the lead held by Roku, which commanded 46% of the US market in 2013. (That year, Apple TV had a 26% market share.)
From the article "The rise of Chromecast and the decline of Apple TV in one chart" by Alice Truong.
Dealers have a tremendous opportunity to benefit from smart home technology as consumers have started to take an interest in it — with more than half of the population excited about the technology, ac...
Harry Wang, senior research director for Parks Associates says that Apple is “known to be searching for the next $100 billion opportunity, and the gigantic healthcare industry is ripe for technology d...
Market research firm Parks Associates says that one-fifth of U.S. homes with broadband access now use an antenna to get live TV. “Digital antennas are experiencing a resurgence as consumers consider o...
In the world of OTT platforms there is no question that in the US the top 3 services are Netflix, Amazon, and Hulu. But where does streaming services like HBO, SlingTV, and Starz fall into the mix? To...
